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Serving 8+ Business Categories

Every Lead. Followed Up.
While You're Living Your Life.

ForthShine builds automated response, follow-up, and booking systems for clinics, real estate agents, gyms, salons and more. Your leads get a reply in 60 seconds — every single time, 24/7.

Book a Free Demo → See How It Works
60s
Lead response time
8+
Industries served
3–5
Days to go live
£0
Manual effort per follow-up
Dental Clinics
Real Estate Agents
Gyms & Fitness Studios
Beauty Salons
Law Firms
Recruitment Agencies
Driving Schools
Ecommerce Brands
Mortgage Brokers
Coaching & Tutoring
Physiotherapy Clinics
Private Schools
Dental Clinics
Real Estate Agents
Gyms & Fitness Studios
Beauty Salons
Law Firms
Recruitment Agencies
Driving Schools
Ecommerce Brands
Mortgage Brokers
Coaching & Tutoring
Physiotherapy Clinics
Private Schools
The Problem

Your leads go cold
while you're doing your job.

A lead submits a form at 9pm. You're with a patient, showing a property, or coaching a session. You see it at 7am. That lead already chose someone else. This is the most common — and most fixable — revenue leak in small business.

❌ Without ForthShine
Leads wait 2–8 hours for any reply
Manual follow-up — or it gets forgotten entirely
No-shows drain valuable appointment slots
Lead data scattered across apps and notes
No visibility on which ads are generating leads
You spend weekends catching up on messages
✓ With ForthShine
Every lead gets a personalised reply in 60 seconds
Multi-step follow-up runs on autopilot indefinitely
Automatic reminders cut no-shows by 30%+
Every lead logged to your dashboard in real time
Weekly performance report every Monday morning
You only engage when a lead is warm and ready
Who We Serve

Built for businesses that
live and die on lead speed.

If your business gets enquiries online and books appointments, ForthShine eliminates your follow-up problem — regardless of your industry.

🦷
Dental & Medical Clinics
No-shows and empty slots cost you directly. Automated reminders and instant responses fix both.
Tier 1 — Fastest to Close
🏠
Real Estate Agents
Leads from Zillow or Facebook go cold in hours. 60-second response changes the conversion rate entirely.
Tier 1 — Fastest to Close
💪
Gyms & Fitness Studios
Free trial enquiries go cold overnight. Automate the booking, reminder, and post-trial membership offer.
Tier 1 — Fastest to Close
✂️
Beauty Salons & Barbershops
WhatsApp booking chaos and last-minute cancellations. Automated booking, reminders and review requests.
Tier 1 — Fastest to Close
⚖️
Law Firms & Consultancies
Website enquiries sit unanswered for hours. Automated instant acknowledgement and consultation booking.
Tier 2 — Higher Value
🎓
Tutoring & Coaching
Enquiries at all hours with no consistent follow-up. Instant response, session booking, and reminders.
Tier 1 — Fastest to Close
🚗
Driving Schools
Instagram and WhatsApp enquiries with zero follow-up system. Automated response and lesson booking.
Tier 1 — Fastest to Close
🛒
Ecommerce Brands
Abandoned carts, post-purchase flows, and winback sequences — all recovering revenue passively.
Tier 2 — Higher Value
How It Works

Three steps. Then it
runs without you.

We build, configure and test everything. You do a single 60-minute onboarding call. Then the system goes live.

1
We Audit Your Lead Flow
We map every source leads come from — Facebook ads, website forms, portals, Instagram. We identify exactly where leads are currently going cold.
Day 1
2
We Build Your System
We build and test your automation in Make.com — instant response, follow-up sequence, booking reminders, and weekly reporting. Fully configured for your business.
Day 2–4
3
We Go Live Together
A 60-minute call where we switch it on, fire a live test lead, and confirm everything is working. From here, we monitor and maintain it monthly on your behalf.
Day 5
The Automations

Five systems. One
continuous pipeline.

Start with the core automation and add more as you grow. Each targets a specific, measurable leak in your business.

Lead comes in → Reply fires in 60 seconds
The moment any lead submits a form — from Facebook, your website, Zillow, or Rightmove — a personalised message fires automatically. No delay. Zero manual work from you.
  • Connects to Facebook Lead Ads, website forms, and property portals via webhook
  • Message includes lead's name, their enquiry, and your business name
  • Fires on WhatsApp (UK/International) or SMS via Twilio (US/Canada)
  • Lead data auto-logged to Google Sheets with timestamp and source
  • Operates 24/7 including nights, weekends, and bank holidays
Live Message Example
"Hey Sarah, thanks for your interest — I'm James and I just wanted to reach out quickly while you're looking. Are you free for a quick 5-minute call today or tomorrow? Happy to answer any questions."
WhatsApp⚡ Fires within 60 seconds
No reply → Sequence runs automatically
Most leads need 3–5 touchpoints before responding. This sequence runs on a timer and stops the instant a lead replies — so you never over-contact or miss a critical follow-up.
  • Day 1: Instant personalised WhatsApp or SMS
  • Day 2: Soft follow-up if no reply received
  • Day 3: Value email with listings or service information
  • Day 7: Final no-pressure breakup message
  • Entire sequence stops automatically the moment a lead responds
Day 7 — Final Message
"Hey Sarah — I know timing isn't always right and that's completely fine. If you ever want to revisit things, I'm here. Wishing you the best either way!"
WhatsAppEmailAuto-stops on reply
Appointment booked → No-shows eliminated
No-shows are one of the most costly recurring losses for appointment-based businesses. This automation reduces them by 30%+ through perfectly timed reminders and instant rebook recovery.
  • Interest detected → booking link sent via WhatsApp automatically
  • Booking confirmed → instant confirmation message sent
  • 24 hours before → reminder fires automatically
  • 2 hours before → second reminder fires
  • No-show detected → rebook offer sent within minutes
No-Show Recovery
"Hey Sarah, looks like we missed each other today — no worries at all! I have availability Thursday at 2pm or Friday at 10am. Just reply YES and I'll confirm it for you."
WhatsAppFires within 10 mins of no-show
New listing → Matched leads notified instantly
Every time you add a new property, product or service to your Google Sheets dashboard, the system automatically matches it to relevant leads and sends personalised alerts. Zero manual effort.
  • You add a new listing or offer to your Google Sheets
  • System matches it to leads by area, budget, or interest tag
  • Personalised WhatsApp or SMS sent to every matched lead
  • Works for real estate listings, gym classes, or new clinic services
  • Completely passive after initial setup
New Listing Alert
"Hey Sarah, a new 3-bed just came on in Manchester — £285,000, available immediately. It matches what you were looking for. Want me to book a viewing this week?"
WhatsAppFires on new row added
Every Monday — full pipeline summary delivered
Every Monday at 9am you receive a complete lead activity summary from the past week. Know which sources are working and where your pipeline stands — without opening a single app.
  • Total new leads broken down by source
  • Number of automated follow-ups sent on your behalf
  • Appointments booked and no-shows recovered
  • Leads still in active follow-up sequence
  • Delivered to your WhatsApp automatically every Monday at 9am
Sample Weekly Report
📊 Weekly Summary — James Anderson

• New leads: 14 (FB: 8, Website: 4, Portal: 2)
• Follow-ups sent automatically: 31
• Appointments booked: 3
• No-shows recovered: 1
• Leads still in sequence: 9
WhatsAppEvery Monday at 9am
Your Business Number

Your personal WhatsApp stays
completely yours.

We set up a dedicated automation number that represents your business professionally — separate from your personal phone. Your real conversations never change.

🤖
Automation Number (New)
A dedicated Twilio virtual number or WhatsApp Business line. This is what fires all your automated messages — instant responses, follow-ups, reminders. Runs 24/7 without you touching it.
completely separate
📱
Your Personal WhatsApp (Unchanged)
Your existing number stays exactly as it is. All your current clients, friends, and contacts keep reaching you here. The moment an automation lead replies — you step in on this number personally, or transfer the conversation. Nothing changes for you.
💡
The simple truth
The automation number handles all the heavy lifting — catching leads, sending reminders, following up — so that by the time someone reaches your personal number, they're already warm and ready to talk. You only deal with people who want to buy.

How We Set It Up For You

1
We register a virtual number on Twilio
Twilio gives your business a real phone number — UK, US, or local to your market. This number can send and receive WhatsApp messages or SMS. We handle the entire account setup and configuration on your behalf.
~£1/month · You own it
2
We connect it to WhatsApp Business API
For WhatsApp markets (UK, UAE, Pakistan, Europe) we register the number on Meta's WhatsApp Business API — completely free. This makes it appear as a verified WhatsApp Business number to every lead it contacts.
Free via Meta · Verified badge included
3
We brand it with your business name
We set your business name, logo, and description on the WhatsApp Business profile. When a lead receives a message, they see your business name — not a random number. It looks and feels like a professional business contact.
Done during setup · No extra cost
4
We wire it into your automation
The number is connected to Make.com and tested end-to-end. We fire a live test lead and you watch the message arrive in under 60 seconds. Once confirmed, it runs automatically — no further action needed from you.
Included in setup fee · Tested before going live

What the automation number does vs your personal number

🤖 Automation Number Handles

✓Instant first response to every new lead
✓All timed follow-up messages
✓Appointment confirmation messages
✓24h and 2h reminders before appointments
✓No-show recovery messages
✓New listing or offer alerts to leads
✓Weekly performance report to you

📱 Your Personal Number Handles

→Real conversations with warm leads who replied
→Your existing client relationships
→Closing deals and negotiating
→Personal referrals and word-of-mouth contacts
→Everything you were already doing

Nothing about your personal number, your existing contacts, or how you currently work changes in any way.

Common Concerns

The questions clients ask
before saying yes.

We have heard every concern. Here is the honest answer to each one.

"I already have a CRM — doesn't it do this?"
Most CRMs send a follow-up email 15–30 minutes after a lead arrives. ForthShine fires a personalised WhatsApp or SMS in under 60 seconds. The first agent or business to respond wins the lead the majority of the time — and no CRM on the market does this out of the box at this speed.
"Will my clients know it's automated?"
Only if you want them to. The messages are written in your name, your voice, and your brand. They are personalised with the lead's name and enquiry. Most clients simply experience it as an unusually fast, attentive business. The automation is invisible.
"What if I'm worried about a separate number confusing people?"
The automation number only ever contacts new leads who haven't spoken to you yet — people who submitted a form or clicked an ad. Your existing clients never receive a message from it. And when a new lead replies, you step in on your personal number as normal. There is zero confusion for anyone.
"What if a lead messages my personal number directly?"
That's a warm lead — handle it personally as you always have. The automation number only catches cold inbound leads from ads and forms — people who don't have your personal number yet. Anyone who already has your number knows you. They're not the ones going cold.
"What if the automation sends a message at the wrong time?"
We configure sending hours for every automation — typically 8am to 9pm in your local timezone. No lead gets a message at 3am. You can also set quiet days, pause the system instantly, or override any message before it sends if needed.
"What are the real running costs each month?"
Make.com runs at $9–16/month. WhatsApp Business API via Meta is completely free. Twilio for SMS is approximately $1–2/month at typical volumes. Your ForthShine retainer covers all maintenance and monitoring — there are no hidden charges beyond these tool costs.
£15k
One lead saved.
One system that pays for itself.

The average value of a single converted appointment or property deal is £3,000–£15,000. Agents and business owners lose 40–60% of their online leads purely from slow follow-up. This system catches the ones going cold every night.

Start Today →
60s
Response time to every new lead, 24/7
30%+
Reduction in appointment no-shows
3–5d
From payment to fully live
£0
Manual effort per follow-up sent
Results

What clients say after
the first week live.

★★★★★
"We had 3 no-shows last week before ForthShine. This week, zero. The reminder system is exactly what we needed — patients are showing up and we're not wasting chair time."
DR
Dr. Rashid
Principal Dentist, Manchester
★★★★★
"I used to reply to leads the morning after. Now they're already in conversation when I wake up. Booked two viewings this week from leads that came in after midnight."
JH
James Henderson
Independent Estate Agent, London
★★★★★
"Free trial conversions went up because people actually show up now. The follow-up after the trial asking about membership closed two sign-ups without me saying a word."
LK
Lena Kovac
Fitness Studio Owner, Birmingham
Pricing

Simple pricing.
No surprises.

A one-time setup fee to build and configure everything. A fixed monthly retainer for ongoing maintenance and support. Cancel anytime with 30 days notice.

Starter
Launch fast, validate the system
$300 setup
+ $80 / month
  • Automation 1 — Instant lead response
  • One lead source connected (Facebook or website)
  • Dedicated Twilio or WhatsApp business number
  • Google Sheets lead logging
  • Live within 3–5 business days
  • Monthly monitoring included
Most Popular
Growth
The complete follow-up system
$500 setup
+ $120 / month
  • Automations 1 + 2 + 3
  • Instant response + full follow-up sequence
  • Appointment reminders + no-show recovery
  • All lead sources connected
  • WhatsApp + SMS + Email active
  • Google Sheets dashboard + source tracking
  • Monthly maintenance and support
Full Suite
Everything, fully managed
$900 setup
+ $150 / month
  • All 5 automations active
  • New listing / offer alerts to matched leads
  • Weekly performance report — Monday 9am
  • 60-min onboarding call included
  • WhatsApp + SMS + Email all connected
  • Priority support + monthly review call
  • New lead source expansion included
FAQ

Everything you
actually want to know.

Any business that gets leads online and books appointments. This includes dental and medical clinics, real estate agents, gyms, beauty salons, law firms, driving schools, tutoring services, recruitment agencies, ecommerce brands, mortgage brokers, and more. If leads come through a form, an ad, or a portal — we can automate what happens next.
No. We set up a completely separate dedicated business number for all automated outreach. Your personal number stays entirely untouched. Existing clients and contacts keep reaching you exactly as before. The automation number only ever contacts new leads who haven't spoken to you yet — people who submitted a form or clicked an ad.
You get notified immediately and step in personally. The automation handles all outreach when no reply has been received. The moment a lead responds, the entire sequence stops and it becomes a live human conversation — yours to close. You are never taken out of the relationship.
Yes. For UK and international markets (where WhatsApp is dominant) we use WhatsApp Business Cloud API — free via Meta — and register a dedicated WhatsApp Business number. For US and Canada (where SMS is preferred) we use Twilio virtual numbers at approximately $1/month. The underlying automation is identical — we simply configure the right channel for your market.
Make.com (the automation engine) runs at $9–16/month. WhatsApp Business API via Meta is completely free. Twilio for SMS is approximately $1–2/month at typical lead volumes. Your ForthShine monthly retainer covers all maintenance and monitoring on top of these tool costs — there are no hidden charges of any kind.
The Starter package goes live within 3–5 business days of payment. The Growth or Full Suite package takes 7–10 days including full testing. Your time involvement is a single 60-minute onboarding call — everything else is built and configured by ForthShine.
Yes — cancel anytime with 30 days notice. The system, connected accounts, and Google Sheets dashboard all remain yours. We provide complete documentation so you can continue managing it yourself or hand it to another provider. You own everything we build.
Get Started

Ready to stop losing leads
while you sleep?

Book a free 20-minute demo call. We'll show the system firing live in real time — no slides, no pitch deck. Just your leads getting a reply in under 60 seconds.

Book Free Demo Call → Send Us a Message

No commitment required · Live in 3–5 days · Cancel anytime